# Blue Reacher Brand LLM file

> Blue Reacher is an iMessage business platform that sends blue-bubble texts from your CRM across the entire funnel, increasing your conversions at every step, with no A2P registration required.

This file teaches an AI (or a human designer) to produce on-brand
Blue Reacher pages, ads and graphics. It is generated from the live site
theme, so it always matches what https://bluereacher.com is using today. The visual kit
for humans is at https://bluereacher.com/brand and the raw tokens at
https://bluereacher.com/brand/tokens.css.

## Name

"Blue Reacher", two words, wherever a human reads it as words. The domain,
handles and email addresses stay lowercase and unspaced.

## The three brand decisions

1. The named mechanism: The Blue Funnel. Introduce it verbatim as:
   "The Blue Funnel puts a dedicated iMessage line at every stage of your funnel where your CRM currently sends an email or a green-bubble text."
2. The one repeated belief line, word for word on every page:
   "You already paid for the lead. The channel is why they never replied."
3. The named call: the Blue Funnel Map, a 15 minutes call. The named CTA is
   "Book your Blue Funnel Map"; the generic primary button label is "Get Started".

## Colour

- Brand accent: #007aff. One accent; nothing else competes with it.
  Variation comes from tints of the same blue, never a second colour.
- Green is a status colour only (delivered, healthy, live). It never carries
  brand meaning, because a green bubble is the thing this product exists to
  replace.
- Neutrals and semantic colours ship as CSS custom properties in
  /brand/tokens.css: --background, --surface, --surface-raised, --border,
  --muted, --foreground, --success, --warning, --error, plus --brand,
  --brand-text (darker variant for small text, 4.5:1 on white) and
  --brand-soft (tinted panels, hover fills, badge grounds).

## Typography

- Geist carries body copy, UI, buttons and navigation.
- Newsreader (serif) carries every headline, h1 through h6, and nothing else.
- Geist Mono carries labels, badges, specs and code.
- Body tracking -0.011em; heading tracking -0.015em easing to -0.02em at
  display sizes; tabular numerals everywhere a number appears.

## Shape and depth

- 4px spacing grid.
- Radii: 8px buttons and inputs, 12px cards and alerts, 16px panels, 32px
  device frames, full for badges and bubbles.
- A hairline border is the default separator. Shadows are reserved for
  things that genuinely float: hairline for resting cards, soft for hover
  and raised panels, float for modals and device frames.
- No 3D renders, no glow, no decorative gradients, no glassmorphism.

## The signature component

The iMessage thread. Outbound bubbles carry the brand fill, inbound bubbles
sit on a neutral ground. A green bubble appears in exactly one situation:
showing what the alternative looks like.

## Voice

- Direct and specific, no marketing fog. Lead with the answer and back it
  with a number; a claim with no number behind it gets cut.
- Buttons and headings in sentence case, labelled with verbs. One primary
  action per view.
- Contractions are fine. No dashes standing in for a comma or a full stop.
  Never open with flattery or an apology.
- Say "no A2P registration required"; never describe A2P as something a
  reader gets around.

## Writing about the product

Talk about outcomes on the reader's funnel: replies, bookings, shows,
closed deals. Allowed vocabulary for the product itself: "iMessage line",
"iMessage number", "dedicated line", "white-glove setup". Do not speculate
about infrastructure; describe benefits, promises and results.

## Files

- Mark (512x512 PNG, transparent): https://bluereacher.com/brand/mark.png
- Wordmark for light backgrounds: https://bluereacher.com/brand/wordmark-dark.png
- Wordmark for dark backgrounds: https://bluereacher.com/brand/wordmark-light.png
- Colour and shape tokens: https://bluereacher.com/brand/tokens.css
- Machine-readable site index: https://bluereacher.com/llms.txt