Anti-spam policy and acceptable use

The four principles behind every rule

Every rule on this page follows from four principles. When a case is not covered word for word, these decide it.

• •Your program, your responsibility. You choose who to message and why, and you own the lawful basis for it. The platform gives you the machinery to run it right.
• •No is final. A reply asking to stop ends the conversation on every line in the account, in seconds.
• •Honest about who is texting. The recipient can always tell which company is messaging and why.
• •Conversations, not blasts. Sends are paced and written for one person, because that is what keeps the channel deliverable for everyone.

Compliance is the sender's job, on every channel

iMessage sits outside the A2P 10DLC registration system because it does not travel over carrier SMS routes: no A2P registration required. What never goes away is the law. The TCPA and state texting statutes govern business texting to mobile numbers whatever the channel, so every Blue Reacher customer is responsible for the lawful basis of each message they send, cold B2B outreach included. Cold outreach is a supported use of the platform, run within the law, and our published guides treat the rules as part of the play: the legality guide covers lawful bases and the B2B grey areas, and the TCPA compliance guide covers records, quiet hours and the risk math. None of this is legal advice; run your program past counsel before scaling it.

Opt-outs: honored in seconds, not in ten days

Under the FCC rules effective April 11, 2025, a recipient can revoke consent by any reasonable means, and senders have at most 10 business days to honor it. Blue Reacher does not use them. Detection runs in two layers on every inbound reply: keyword matching for the seven terms the FCC treats as conclusive (STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, UNSUBSCRIBE, in any casing), and plain-language detection for the requests people actually type, which is most of the volume. A detected opt-out cancels queued sends and suppresses the contact account-wide: every line, every campaign, every automation, and manual sends from reps who never saw the thread. At most one confirmation message goes out, inside five minutes, with no marketing content. After that, nothing.

Every event lands in a timestamped audit trail: the contact, the exact inbound text that triggered it, the channel, the detection method, and every blocked attempt against a suppressed contact. The whole log exports to CSV, which is what teams pull for compliance reviews and security questionnaires. The full mechanics are on the opt-out handling page, and the practice is stated in the same words on the security page.

List hygiene: quality over volume, by design

Spam is a volume strategy, and the platform is built so volume strategies fail early. Sending is paced to stay conversational and line health is monitored continuously, so a customer cannot blast a list at rates no human conversation would produce. Availability checking routes contacts to the channel that can actually receive them, which keeps failed-send noise out of sending patterns. And suppression is treated as hygiene rather than loss: on reactivation sends especially, the people who ask out are the people who were never going to buy, and every honored request removes a future complaint. What we expect from customers is the same discipline our guides teach: targeted lists, a real sender identity, messages written like a person, and staffed replies, because two-way threads are what keep a line healthy on top of being where the deals happen.

What we refuse to run

Some programs don't get a line, whatever they pay:

• •Deception in any form: impersonating another person or company, spoofed sender identity, or messages that misrepresent who is texting and why.
• •Illegal content and scams: phishing, fraud, and anything unlawful to sell or promote to the recipient.
• •Harassment: continuing to pursue contacts who have said no, in keywords or in plain language. The suppression system makes this mechanical, and attempts to work around it end the account.
• •Volume abuse: attempts to defeat pacing, split traffic to evade line-health monitoring, or run blast patterns dressed up as conversation.
• •Consumer mass-marketing without a consent story: programs whose own description cannot name a consent basis for the people on the list.
• •Content that exploits or endangers minors, and sexual content sent without consent.
• •Hate, threats, stalking, doxxing, or promotion of violence or extremism.
• •Malware, spyware, or links built to take over a device or an account.
• •Age-restricted or regulated goods, such as alcohol, tobacco, cannabis, firearms and gambling, sent without the consents and age checks the law requires.
• •Content that infringes someone else's trademark, copyright or right of publicity.
• •Ban evasion: opening more accounts to get around a suspension or a sending limit, or moving a program here because another platform removed it for abuse.

White-glove setup is where this gets enforced first: message intent is configured with our team, so a program that belongs on this list never reaches a line.

Reporting and enforcement

Received a message you believe breaks this policy? Email support@bluereacher.comwith the sender's number and the message, or simply reply asking to stop, which suppresses the sender's account from messaging you again. Reports are checked against the audit trail, which records every send, suppression and blocked attempt, and accounts that break this policy lose their lines. Security researchers and reviewers can find our published practices on the security page.

Enforcement and appeals

Enforcement targets abuse, never a use case: cold B2B outreach run within the law is what the platform is for. We act in proportion to the harm, and we can act without notice when recipients are at risk. The steps, from lightest to heaviest:

• •A warning with a required fix, such as a list source to remove or a message to rewrite.
• •Slower pacing or a lower daily limit on the line while the fix is made.
• •A pause on new conversations, with replies to existing conversations left open.
• •Suspension of the line or the whole account.
• •Termination of the account and any related accounts.
• •Preserving records and sharing them with authorities where the law requires it.

Think we got it wrong? Email support@bluereacher.com within 30 days of the action. Include the account email, the affected number, what happened, and your consent or list-source records. We review every appeal in good faith.

Frequently asked questions