Send iMessages from Follow Up Boss
The short answer
Yes, with Blue Reacher. Follow Up Boss's built-in texting sends standard SMS; Blue Reacher adds a dedicated iMessage line to your account, so the texts your team triggers from Smart Lists, Action Plans, and Automations land as blue bubbles with read receipts and full-quality photos. Replies, opt-outs, and delivery states sync back to each contact's timeline. Teams book 2-3x more appointments where a booking funnel is the motion this way, and there's no A2P registration required.
10 tools in this group
Trigger
Follow Up Boss
Under 9 seconds
Send iMessage
Result
Reply back in Follow Up Boss
iMessage
Hi Alex, following up on your demo request. Worth a quick chat this week?
Sent from your Follow Up Boss workflow
Yeah, tomorrow works.
Key takeaways
- SMS: Campaign Registry registration (EIN, opt-in, privacy policy).
- Line wired via API/webhooks. Tag, Stage change, Automation fires iMessage.
- The teams that get the fastest payback wire the moments where a same-hour conversation decides who gets the client.
- White-glove onboarding call: connect line to FUB, configure message intent, map triggers (tags, Stages, Automations).
How a message falls back
Why are Follow Up Boss teams switching their texting to iMessage?
SMS: Campaign Registry registration (EIN, opt-in, privacy policy). iMessage: no registration, reads personal, has read receipts.
- FUB Action Plans auto-send only on new leads via Lead Flow. Blue Reacher: full sequences from tags, Stage changes, Automations. Teams book 2-3x more appointments.
- A valid EIN, with a legal name and address that match what's on file
- Texting opt-in language on your website's contact form
- A privacy policy stating you don't share collected numbers for marketing
- A Campaign Registry review before your number can send
What does the Blue Reacher + Follow Up Boss integration do?
Line wired via API/webhooks. Tag, Stage change, Automation fires iMessage. Replies sync to timeline. Photos, video, voice, read receipts.
- Unlimited iMessages, 50 opted-in / 30 cold new contacts/day. RCS then SMS fallback. Schedule sends, run sequences.
How messages land
- Texting from Follow Up Boss today
- Gray-bubble SMS from your registered number
- With Blue Reacher
- Blue-bubble iMessage from your dedicated line
Registration
- Texting from Follow Up Boss today
- Business registration through The Campaign Registry: EIN check, website opt-in language, privacy policy review
- With Blue Reacher
- No A2P registration required
Automated texts
- Texting from Follow Up Boss today
- Initial Action Plan text auto-sends only to new leads via Lead Flow; automation-triggered texts are held
- With Blue Reacher
- Full sequences fire from tags, Stage changes, and Automations
Media
- Texting from Follow Up Boss today
- Compressed MMS attachments
- With Blue Reacher
- Full-quality photos, video, and voice memos
Delivery insight
- Texting from Follow Up Boss today
- No read receipts or typing indicators
- With Blue Reacher
- Delivery states per message, read receipts, typing indicators
Replies and opt-outs
- Texting from Follow Up Boss today
- Land in your inbox
- With Blue Reacher
- Sync to the contact timeline, STOP opt-outs detected automatically
Which real-estate workflows go blue first?
The teams that get the fastest payback wire the moments where a same-hour conversation decides who gets the client. The starter set, in the order most FUB teams build it:
New lead hits Lead Flow
- The text that goes out
- Same-minute welcome from the assigned agent's line, question about the property they inquired on
- Why it wins on iMessage
- Speed to lead decides the client; a blue bubble gets answered while portal rivals are still emailing
ISA works the day's Smart List
- The text that goes out
- A tag applied by the ISA fires the sequence, so the list becomes one-tap texting
- Why it wins on iMessage
- Every touch lands blue with read receipts, and the ISA sees who's reading in real time
Open house sign-in sheet imported
- The text that goes out
- Same-evening thank-you with the listing sheet attached full-quality
- Why it wins on iMessage
- Photos arrive sharp, and the thread is open for the follow-up showing
Stage moves to Nurture
- The text that goes out
- A monthly market-update text with one question, not a newsletter
- Why it wins on iMessage
- Sphere stays warm person-to-person; replies land on the timeline
Price drop on a saved search
- The text that goes out
- Automation fires a text naming the property and the new number
- Why it wins on iMessage
- 90% read inside three minutes is exactly what a price drop needs
Past client, 11 months after closing
- The text that goes out
- Anniversary check-in and the referral ask, from the agent who closed them
- Why it wins on iMessage
- The referral conversation starts in the thread where the relationship already lives
How does setup work?
White-glove onboarding call: connect line to FUB, configure message intent, map triggers (tags, Stages, Automations). Most teams sending within a week.
- $249/mo or $1,949/year (about $162.50/mo with $449 waived on annual). Unlimited iMessages, 50 opted-in / 30 cold new contacts/day. Mobile-validated leads: $0.03/contact from 700M+ database, billed monthly.
Frequently asked questions
Can Follow Up Boss send iMessages?
Not natively. Follow Up Boss sends standard SMS. To send blue-bubble iMessages, connect Blue Reacher: adds a dedicated line, ties sends and replies into FUB workflow. Non-iMessage contacts get RCS then SMS automatically.
Does Follow Up Boss texting require A2P 10DLC registration?
Yes, for built-in texting. As of July 2026, FUB requires business registration through Campaign Registry: valid EIN, matching legal details, opt-in language on site, compliant privacy policy. Blue Reacher's iMessage needs no A2P registration; most teams send within a week.
Why isn't my Follow Up Boss Action Plan sending the first text?
Action Plans in FUB auto-send text only when applied to a new lead via Lead Flow, not via Automation. Blue Reacher sequences lack this ceiling: tags, Stage changes, Automations can all trigger full iMessage sequences.
Will iMessage replies show up in Follow Up Boss?
Yes. Replies sync back to the contact's timeline in Follow Up Boss, so agents see the whole conversation where they already work. Opt-outs are detected automatically when someone texts STOP, and each message carries its own delivery state, so you know what landed and what was read.
How do ISAs use it day to day?
Same flow as FUB now, minus copy-paste. ISA opens Smart List, applies a tag; tag fires iMessage sequence from the team's line, replies land back on contact timeline. Read receipts show engagement, so ISA calls readers first. Smart Lists, Stages, lead routing stay unchanged.
Does this work for agent recruiting too?
Yes, teams that recruit use a separate line so recruiting never mixes with consumer follow-up. Recruiting targets agents (who answer texts, ignore emails). Mobile-validated B2B leads: $0.03/contact from 700M+ database, billed monthly with the line.
How much does iMessage for Follow Up Boss cost?
$249/month or $1,949/year (about $162.50/month). Unlimited iMessages, 50 opted-in / 30 cold new contacts daily; replies never metered. $449 activation waived on annual. Pricing is public on bluereacher.com; demo shows it on your account.
See it live on your Follow Up Boss account
Book a demo and we'll trigger a real blue-bubble send from a Smart List or Automation on your own account, then show the reply landing on the contact's timeline. Public pricing, white-glove setup.