Send iMessages from Follow Up Boss
The short answer
Yes, with Blue Reacher. Follow Up Boss's built-in texting sends standard SMS; Blue Reacher adds a dedicated iMessage line to your account, so the texts your team triggers from Smart Lists, Action Plans, and Automations land as blue bubbles with read receipts and full-quality photos. Replies, opt-outs, and delivery states sync back to each contact's timeline. Teams book 2-3x more appointments where a booking funnel is the motion this way, and there's no A2P registration required.
Key takeaways
- SMS: Campaign Registry registration (EIN, opt-in, privacy policy).
- Line wired via API/webhooks. Tag, Stage change, Automation fires iMessage.
- The teams that get the fastest payback wire the moments where a same-hour conversation decides who gets the client.
- White-glove onboarding call: connect line to FUB, configure message intent, map triggers (tags, Stages, Automations).
How a message falls back
Why are Follow Up Boss teams switching their texting to iMessage?
SMS: Campaign Registry registration (EIN, opt-in, privacy policy). iMessage: no registration, reads personal, has read receipts.
- FUB Action Plans auto-send only on new leads via Lead Flow. Blue Reacher: full sequences from tags, Stage changes, Automations. Teams book 2-3x more appointments.
- A valid EIN, with a legal name and address that match what's on file
- Texting opt-in language on your website's contact form
- A privacy policy stating you don't share collected numbers for marketing
- A Campaign Registry review before your number can send
What does the Blue Reacher + Follow Up Boss integration do?
Line wired via API/webhooks. Tag, Stage change, Automation fires iMessage. Replies sync to timeline. Photos, video, voice, read receipts.
- Unlimited iMessages, 50 opted-in / 30 cold new contacts/day. RCS then SMS fallback. Schedule sends, run sequences.
How messages land
- Texting from Follow Up Boss today
- Gray-bubble SMS from your registered number
- With Blue Reacher
- Blue-bubble iMessage from your dedicated line
Registration
- Texting from Follow Up Boss today
- Business registration through The Campaign Registry: EIN check, website opt-in language, privacy policy review
- With Blue Reacher
- No A2P registration required
Automated texts
- Texting from Follow Up Boss today
- Initial Action Plan text auto-sends only to new leads via Lead Flow; automation-triggered texts are held
- With Blue Reacher
- Full sequences fire from tags, Stage changes, and Automations
Media
- Texting from Follow Up Boss today
- Compressed MMS attachments
- With Blue Reacher
- Full-quality photos, video, and voice memos
Delivery insight
- Texting from Follow Up Boss today
- No read receipts or typing indicators
- With Blue Reacher
- Delivery states per message, read receipts, typing indicators
Replies and opt-outs
- Texting from Follow Up Boss today
- Land in your inbox
- With Blue Reacher
- Sync to the contact timeline, STOP opt-outs detected automatically
Which real-estate workflows go blue first?
The teams that get the fastest payback wire the moments where a same-hour conversation decides who gets the client. The starter set, in the order most FUB teams build it:
New lead hits Lead Flow
- The text that goes out
- Same-minute welcome from the assigned agent's line, question about the property they inquired on
- Why it wins on iMessage
- Speed to lead decides the client; a blue bubble gets answered while portal rivals are still emailing
ISA works the day's Smart List
- The text that goes out
- A tag applied by the ISA fires the sequence, so the list becomes one-tap texting
- Why it wins on iMessage
- Every touch lands blue with read receipts, and the ISA sees who's reading in real time
Open house sign-in sheet imported
- The text that goes out
- Same-evening thank-you with the listing sheet attached full-quality
- Why it wins on iMessage
- Photos arrive sharp, and the thread is open for the follow-up showing
Stage moves to Nurture
- The text that goes out
- A monthly market-update text with one question, not a newsletter
- Why it wins on iMessage
- Sphere stays warm person-to-person; replies land on the timeline
Price drop on a saved search
- The text that goes out
- Automation fires a text naming the property and the new number
- Why it wins on iMessage
- 90% read inside three minutes is exactly what a price drop needs
Past client, 11 months after closing
- The text that goes out
- Anniversary check-in and the referral ask, from the agent who closed them
- Why it wins on iMessage
- The referral conversation starts in the thread where the relationship already lives
How does setup work?
White-glove onboarding call: connect line to FUB, configure message intent, map triggers (tags, Stages, Automations). Most teams sending within a week.
- $249/mo or $1,949/year ($162.50/mo with $449 activation waived on annual). Unlimited iMessages, 50 opted-in / 30 cold new contacts/day pace. Mobile-validated leads: $0.03/contact from 700M+ database, billed monthly with line.
Frequently asked questions
Can Follow Up Boss send iMessages?
Not natively. Follow Up Boss's built-in Calling & Texting sends standard SMS from your registered number. To send blue-bubble iMessages, you connect Blue Reacher: it adds a dedicated iMessage line, managed for you, and ties sends and replies into your existing Follow Up Boss workflow. Contacts who can't receive iMessage get RCS, then SMS, automatically.
Does Follow Up Boss texting require A2P 10DLC registration?
Yes, for the built-in texting. As of July 2026, Follow Up Boss requires business registration through The Campaign Registry before you can text: a valid EIN, matching legal details, texting opt-in language on your website, and a compliant privacy policy. Blue Reacher's iMessage line is different, with no A2P registration required, and most teams send within a week.
Why isn't my Follow Up Boss Action Plan sending the first text?
A Follow Up Boss Action Plan holding back the first text is a built-in guardrail. The initial text in an Action Plan only auto-sends when the plan is applied to a new lead through Lead Flow. When an Automation applies the plan, Follow Up Boss holds the text. Blue Reacher sequences don't have that ceiling: tags, Stage changes, and Automations can all trigger full iMessage sequences.
Will iMessage replies show up in Follow Up Boss?
Yes. Replies sync back to the contact's timeline in Follow Up Boss, so agents see the whole conversation where they already work. Opt-outs are detected automatically when someone texts STOP, and each message carries its own delivery state, so you know what landed and what was read.
How do ISAs use it day to day?
The same way they work FUB now, minus the copy-paste. The ISA opens the day's Smart List and applies a tag as they work down it; the tag fires the iMessage sequence from the team's line, and replies land back on each contact's timeline. Read receipts show who's engaging in real time, so the ISA calls the readers first. Nothing about Smart Lists, Stages, or your lead routing changes.
Does this work for agent recruiting too?
Yes, and teams that recruit run it from a separate line so recruiting outreach never mixes with consumer follow-up. Recruiting targets are agents, who answer texts and ignore emails, and the mobile-validated B2B leads add-on at $0.03 per contact from a 700M+ database (billed monthly with the line) fills in the numbers your recruiting pipeline is missing.
How much does iMessage for Follow Up Boss cost?
$249 per line per month with unlimited iMessages, or $1,949 per line per year, about $162.50 a month. Lines pace at 50 opted-in / 30 cold new contacts a day to stay deliverable; replies are never metered. The $449 white-glove activation is waived on annual billing. Pricing is public on bluereacher.com, so you don't need a call just to see the number. You will do a demo before buying, and that's where you see it on your own account.
See it live on your Follow Up Boss account
Book a demo and we'll trigger a real blue-bubble send from a Smart List or Automation on your own Follow Up Boss account, then show the reply landing back on the contact's timeline. Pricing is public, setup is white-glove, and most teams are sending within a week.