Follow-up that stops the moment they reply
Your CRM keeps the triggers, delays and branches. Blue Reacher sends every step as an iMessage and cancels the rest as soon as the contact answers.
Included on every line. No A2P registration required.
Marcus Lee
iMessage
iMessage · Today
Hi Marcus, following up on the pricing you asked about. Still worth a look?
Last nudge from me: want me to hold Thursday at 2?
Sorry, crazy week. Thursday works.
Done. Invite's on its way.
Steps 3 to 5 cancelled: he replied
Two steps sent, then a reply. The rest of the sequence stopped itself.
Built to follow up without talking over a reply
Most prospects who answer don't answer the first message. A sequence keeps going until they do, then gets out of the way.
Stop on reply
An inbound message cancels every remaining step and routes the thread to the rep, so nobody gets a scripted nudge after they answered.
Trigger
New lead in CRM
Under 9 seconds
Send iMessage
Triggered by your CRM
Tags, stage changes, form fills, appointment status and API calls start a sequence. Blue Reacher plugs in as the send action inside workflows you already built.
Timed to their morning
Each step waits minutes, hours or days, and scheduled steps land at the contact's local morning rather than yours.
Opt-outs end everything
A STOP or a plain-language opt-out cancels the sequence and suppresses the contact on every line.
Branch on what they wrote
Replies arrive by webhook with phone_number, content and service_type, so your workflow can branch on the reply itself or the channel it came over. A booking, a closed deal or a tag can end a sequence too.
POST /v1/messages
{ "to": "+15125550142", "content": "..." }
webhook message.received
{ "service_type": "iMessage", "content": "Yes, Thursday" }
Where sequences earn the most
Cold outbound over two to three weeks, speed to lead in the first day, confirmations and reminders, no-show recovery and post-call follow-up. Five or six steps for cold outbound, three or four after a call.
What is an iMessage sequence in Blue Reacher?
A sequence is a multi-step text series your CRM sends on a schedule you set. Each step has its own message with merge fields, a delay, and a condition such as reply, no reply, booking created or tag added. Blue Reacher carries the send and the reply while your CRM carries the branching, so there is no second tool to keep in sync.
Questions about sequences
The questions buyers ask before they start. Anything not here is answered in the answers library.
How many steps should a sequence have?+
Four to seven steps. Woodpecker's analysis (June 2026) found an 8.3% reply rate with four to seven steps against 4.1% with no follow-up. iMessage teams tend to run five or six steps over two to three weeks for cold outbound.
Does a sequence stop automatically when someone replies?+
Yes, with stop on reply turned on, which we recommend for every sequence. The reply arrives by webhook, your CRM cancels the remaining steps, and the thread routes to the rep.
What happens if a contact isn't on iMessage?+
They get the same steps over RCS, then SMS, from the same line. Replies come back with the channel, and stop and branch conditions work the same on every rail.
Can CRM events trigger a sequence?+
Yes, and they make the best triggers: a no-show, a stage moving to proposal sent, a form fill, a tag. GoHighLevel connects natively; other CRMs call the REST API.
Does Blue Reacher replace my CRM automation?+
No. It plugs in as the send action inside the workflows you already built, so triggers, delays, conditions and reporting stay where they are. What changes is that each step goes out as a blue bubble.
Most deals are won in the follow-up
Book your Blue Funnel Map and we build your first sequence on the call, from your CRM's own triggers.
Most teams are live within a week.