Project Blue Pricing in 2026: Full Breakdown
TL;DR
As of August 2026, Project Blue's own llms.txt prices the platform at $300 per month plus a $500 setup fee on monthly billing, or $1,998 per year, which works out to $166.50 per line per month with setup waived, with additional lines from $250 per month. Until recently the clearest public explanation of these numbers was a rival's comparison page, so here is the neutral version: what Project Blue publishes, what it includes, and how it stacks against alternatives.
On this page
What does Project Blue cost in 2026?
Project Blue (llms.txt): $166.50/month annual ($1,998/year) or $300/month + $500 setup monthly. Additional lines from $250.
Choice: commit yearly for less, or pay per month with onboarding charge.
Getting straight answers used to take work. Most of 2026 Project Blue's clearest public explanation was on Sendblue's compare page. This post sticks to Project Blue's own published figures with dates.
| Billing | Price (August 2026) | Setup fee | Notes |
|---|---|---|---|
| Monthly | $300/mo | $500 one-time | Per their llms.txt, tryprojectblue.com |
| Annual | $1,998/yr ($166.50/mo) | Waived | About 45% less per month than monthly billing |
| Additional lines | From $250/mo | Not stated | Listed without volume tiers |
What you get for the money
More than messaging: iMessage, SMS, RCS, cloud dialer with FaceTime Audio, AI transcripts, voice clones, Bitmoji cards, Chrome extension, workflow automation, remote MCP.
GHL-first: integrates as conversation provider, offers 14-day trial, plus sandbox trial at app.tryprojectblue.com.
Differentiator: dialer with FaceTime Audio from same platform. Messaging-first rivals don't ship calling. Call-heavy motion makes it a shortlist reason.
Reading the $500 setup fee
Normal for category, priced a bit high. Provisioning iMessage lines takes real work. Blue Reacher charges $449 activation, waives on annual. Structure itself isn't a trick.
Compare first-year totals not stickers: Project Blue monthly is $500 + (12 × $300) = $4,100. Annual is $1,998. Gap $2,102. Monthly exists to make annual feel easy. Budget annual or don't budget Project Blue.
Comparing pricing and scope
Annual: Project Blue $1,998/line vs Blue Reacher $1,949. Monthly: Reacher $249 vs $300. 4+ lines: Reacher $199 vs $250+.
Reacher includes unlimited iMessages, no A2P, pace 50 opted-in / 30 cold new contacts daily.
Structural difference: Project Blue includes cloud dialer with FaceTime Audio. Blue Reacher doesn't. Compare annual totals, per-line at your size, setup inclusions. Both public = actual transparency.
Annual pricing comparison (single line)
Frequently asked questions
How much does Project Blue cost per month in 2026?
Project Blue (August 2026): $300/month + $500 setup, or $1,998/year ($166.50/mo, setup waived). Additional lines from $250/month. Source: llms.txt on tryprojectblue.com.
Does Project Blue charge a setup fee?
Yes, $500 on monthly billing, waived on annual billing, per their published pricing. That structure is standard in this category because dedicated iMessage lines take real provisioning work; Blue Reacher's equivalent is a $449 activation fee, also waived on annual. Compare first-year totals, not monthly stickers.
Does Project Blue have a free trial?
Yes in two forms: a self-serve sandbox trial via signup at app.tryprojectblue.com, and a 14-day trial advertised on their GoHighLevel integration page. That is a change from earlier in 2026, when the platform was reachable only through a booked demo.
What's included in Project Blue's price?
Project Blue includes iMessage, SMS, RCS, cloud dialer with FaceTime calling, AI call transcripts with outcome classification, AI voice memos, Bitmoji cards, Chrome extension, workflow automation, GoHighLevel integration, and MCP server. Calling stack sets it apart from messaging-first rivals.
Is Project Blue cheaper than Sendblue?
Sendblue's AI Agent is $100/line/month but inbound-first; outbound on custom tier. Project Blue: $300/month + $500 setup or $1,998/year, outbound-inclusive. For outbound pricing, compare Project Blue annual against Sendblue quotes.
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