Project Blue Pricing in 2026: Full Breakdown
TL;DR
As of August 2026, Project Blue's own llms.txt prices the platform at $300 per month plus a $500 setup fee on monthly billing, or $1,998 per year, which works out to $166.50 per line per month with setup waived, with additional lines from $250 per month. Until recently the clearest public explanation of these numbers was a rival's comparison page, so here is the neutral version: what Project Blue publishes, what it includes, and how it stacks against alternatives.
On this page
What does Project Blue cost in 2026?
Project Blue publishes in its llms.txt: $166.50/month annual ($1,998/year) or $300/month plus $500 setup monthly, additional lines from $250/month. Setup waived on annual. Choice: commit yearly for less, or month-to-month with onboarding charge.
Getting straight answers used to take work. Most of 2026 Project Blue's clearest public explanation was on Sendblue's compare page. This post sticks to Project Blue's own published figures with dates.
| Billing | Price (August 2026) | Setup fee | Notes |
|---|---|---|---|
| Monthly | $300/mo | $500 one-time | Per their llms.txt, tryprojectblue.com |
| Annual | $1,998/yr ($166.50/mo) | Waived | About 45% less per month than monthly billing |
| Additional lines | From $250/mo | Not stated | Listed without volume tiers |
What you get for the money
More than messaging: iMessage, SMS, RCS, cloud dialer with FaceTime Audio, AI transcripts, voice clones, Bitmoji cards, Chrome extension, workflow automation, remote MCP.
GHL-first: integrates as conversation provider, offers 14-day trial, plus sandbox trial at app.tryprojectblue.com.
Differentiator: dialer with FaceTime Audio from same platform. Messaging-first rivals don't ship calling. Call-heavy motion makes it a shortlist reason.
Reading the $500 setup fee
Normal for category, priced a bit high. Provisioning iMessage lines takes real work. Blue Reacher charges $449 activation, waives on annual. Structure itself isn't a trick.
Compare first-year totals not stickers: Project Blue monthly is $500 + (12 × $300) = $4,100. Annual is $1,998. Gap $2,102. Monthly exists to make annual feel easy. Budget annual or don't budget Project Blue.
Comparing pricing and scope
Annual: Project Blue $1,998/line ($166.50/mo) vs Blue Reacher $1,949/line ($162.50/mo). Monthly: Blue Reacher $249 vs Project Blue $300. 4+ lines: Blue Reacher $199 vs Project Blue $250+. Every Blue Reacher line: unlimited iMessages, no A2P, 50 opted-in / 30 cold new contacts/day pace.
Structural difference: Project Blue includes cloud dialer with FaceTime Audio. Blue Reacher doesn't. Compare annual totals, per-line at your size, setup inclusions. Both public = actual transparency.
Frequently asked questions
How much does Project Blue cost per month in 2026?
As of August 2026, Project Blue's published pricing is $300 per month plus a $500 one-time setup fee on monthly billing, or $1,998 per year on annual billing, which works out to $166.50 per line per month with the setup fee waived. Additional lines are listed from $250 per month. Source: the llms.txt file on tryprojectblue.com.
Does Project Blue charge a setup fee?
Yes, $500 on monthly billing, waived on annual billing, per their published pricing. That structure is standard in this category because dedicated iMessage lines take real provisioning work; Blue Reacher's equivalent is a $449 activation fee, also waived on annual. Compare first-year totals rather than monthly stickers.
Does Project Blue have a free trial?
Yes in two forms: a self-serve sandbox trial via signup at app.tryprojectblue.com, and a 14-day trial advertised on their GoHighLevel integration page. That is a change from earlier in 2026, when the platform was reachable only through a booked demo.
What's included in Project Blue's price?
Per tryprojectblue.com: iMessage, SMS, and RCS messaging, a cloud dialer with FaceTime Audio calling, AI call transcripts with outcome classification, AI voice memos with voice cloning, Bitmoji contact cards, a Chrome extension, workflow automation, a GoHighLevel integration, and a remote MCP server for AI assistants. The calling stack is the piece most messaging-first rivals don't ship.
Is Project Blue cheaper than Sendblue?
Project Blue and Sendblue price different things. Sendblue's buyable-online AI Agent plan is $100 per line per month but is inbound-first, with full outbound messaging on a custom-priced tier, per sendblue.com. Project Blue publishes one outbound-inclusive price: $300 per month plus $500 setup, or $1,998 per year. If you are pricing outbound, compare Project Blue's annual number against a real Sendblue quote, and read our Sendblue pricing breakdown for the full picture.
Keep reading
More on choosing a platform
How Long Before a New iMessage Line Can Send?
Setup promises in this category run from 15 minutes to about two days, and one provider will not allow an outbound first message at all until a separate gate clears. Each vendor is timing a different step, which is why a launch date built on the number in the hero slips.
What Your iMessage Provider Actually Lets You Send
Buyers compare the monthly price of a line and then build the campaign. The constraint that stops the campaign is somewhere else: a new-conversations-per-day figure buried in a comparison table, and an acceptable use policy that names cold outreach as prohibited on every plan. Both are published. Neither is on the page you compared.
Is Sendblue Safe? What Its August 2026 Incident Report Says
A factual walk through Sendblue's August 5, 2026 incident disclosure: what was accessed and when, the phishing campaign that surfaced it, what Sendblue handled well, and the security questions the episode should put on every messaging-vendor evaluation.
Put this on your pipeline
Blue Reacher runs outbound iMessage for B2B sales teams, from your CRM, with setup handled for you.
Book a demo