Project Blue vs Blooio vs Blue Reacher: Which Platform Fits?
Quick verdict
Project Blue vs Blooio splits on buyer type: agencies reselling messaging, or developers self-serving an API. Project Blue: $300/mo + $500 setup, or $1,998/yr with Agency Mode (its llms.txt, Aug 2026). Blooio: $39-$289/mo, self-serve, no sales calls (its llms.txt, Aug 2026). Blue Reacher: managed outbound at $249/line.
Key takeaways
- Both send business texts over iMessage to different buyers: Project Blue packages outbound for GoHighLevel agencies; Blooio is the self-serve API for developers and teams who want to sign up and ship today.
- Project Blue publishes: $300/mo + $500 setup or $1,998/yr (its llms.txt, Aug 2026).
- Blooio publishes every tier: $39 Starter (5 chats/day shared) to $289 Dedicated (unlimited).
- Project Blue: for agencies packaging and reselling.
- Project Blue: $4,100 monthly or $1,998 annual.
- Project Blue or Blooio resolves fastest on: Are you an agency reselling, or are you running your own pipeline?
Reply rate by outbound channel
How do Project Blue and Blooio compare at a glance?
Both send business texts over iMessage to different buyers: Project Blue packages outbound for GoHighLevel agencies; Blooio is the self-serve API for developers and teams who want to sign up and ship today.
- All figures are sourced to each vendor's own llms.txt files (Aug 2026). Where a vendor publishes multiple prices, the table shows the range.
Pricing model
- Project Blue
- $300/mo plus $500 setup, additional lines from $250/mo; $1,998/line/yr with setup waived (their llms.txt, Aug 2026)
- Blooio
- $39, $89, $98, $289/mo; $195/line from 6 lines (their llms.txt, Aug 2026)
- Blue Reacher
- from $199/line/mo, $1,949/line/yr
Setup
- Project Blue
- $500 one-time on monthly; waived on annual ($1,998/yr; their llms.txt, Aug 2026)
- Blooio
- Self-serve, no sales calls, no approvals. Custom area code $75 one-time (their llms.txt, Aug 2026)
- Blue Reacher
- White-glove: consultation, configuration, check-ins. $449 activation waived on annual
Daily caps / pacing
- Project Blue
- Not published in their llms.txt
- Blooio
- Pacing kicks in at 10+ new conversations/day when replies run under 40% (their llms.txt, Aug 2026)
- Blue Reacher
- No hard daily contact caps, 50 opted-in / 30 cold new contacts a day
Dedicated line
- Project Blue
- Included, GoHighLevel-centric
- Blooio
- Included; $195/line from 6 lines
- Blue Reacher
- Included, with custom area code
GoHighLevel
- Project Blue
- Agency Mode for reselling across sub-accounts; 4,300+ account installs claimed (Aug 2026)
- Blooio
- Integrates with HighLevel, HubSpot, Zapier, Make, n8n (Aug 2026)
- Blue Reacher
- Native integration, plus API and webhooks for other CRMs
Developer surface
- Project Blue
- Cloud dialer with FaceTime Audio, AI voice memos, contact cards, remote MCP server (their llms.txt, Aug 2026)
- Blooio
- OpenAPI spec, hosted MCP server, SDKs, webhooks (Aug 2026)
- Blue Reacher
- API, webhooks; the product is managed, not built
Target user
- Project Blue
- GoHighLevel agencies reselling messaging to sub-accounts
- Blooio
- Developers and agent builders who want to sign up and ship today
- Blue Reacher
- B2B sales teams that want the channel run for them
Third-party reviews
- Project Blue
- No listings found on G2, Capterra, or Trustpilot (Jul 2026)
- Blooio
- No listings found on G2, Capterra, or Trustpilot (Jul 2026)
- Blue Reacher
- Early-stage category, limited public reviews
Where does Project Blue have the edge?
Project Blue publishes: $300/mo + $500 setup or $1,998/yr (its llms.txt, Aug 2026). Blooio: calculate your tier, test pacing limits first.
- Project Blue's Agency Mode across GHL sub-accounts with 4,300+ installs is the edge. Blooio has no reseller tooling. Project Blue bundles FaceTime Audio dialer.
- Agency Mode for reselling messaging across client sub-accounts with published rebillable pricing
- Published outbound pricing upfront ($300/mo + $500 setup or $1,998/yr)
- Cloud dialer with FaceTime Audio, AI voice memos, contact cards built in
- 4,300+ GoHighLevel account installs claimed as proof of GHL fit
Where does Blooio have the edge?
Blooio publishes every tier: $39 Starter (5 chats/day shared) to $289 Dedicated (unlimited). Sign up, get a number, send today, no approval. Project Blue requires a demo before production.
- Developer experience: OpenAPI spec, hosted MCP server, SDKs, and webhooks are published and documented. Pacing rules are transparent (10+ convos/day at <40% reply rate gets throttled) instead of buried in a contract.
- Full price list public, $39 to $289/mo, so you can test the whole thing for $39 before committing
- Live number in minutes, self-serve, no sales call or approval gate
- OpenAPI spec, published docs, hosted MCP server, SDKs across major languages
- Publishes realistic pacing rules (10+ convos/day at <40% reply gets throttled) instead of guessing
- Custom area code only $75 one-time
The agency vs self-serve divide
Project Blue: for agencies packaging and reselling. Blooio: for teams wanting to sign up and integrate themselves.
- Different jobs, different buyers. Project Blue handles packaging; Blooio hands you speed and control.
Year-one pricing breakdown
Year-one pricing breakdown
Project Blue: $4,100 monthly or $1,998 annual. Blooio: $288 starter, $1,068 mid, $3,468 dedicated (all for 12 months). Blue Reacher: $3,437 monthly or $1,949 annual.
Software year-one
- Project Blue (monthly)
- $3,600 ($300x12)
- Project Blue (annual)
- $1,998
- Blooio (Starter)
- $468 ($39x12)
- Blooio (Dedicated)
- $3,468 ($289x12)
- Blue Reacher (monthly)
- $2,988 ($249x12)
- Blue Reacher (annual)
- $1,949
Setup
- Project Blue (monthly)
- $500
- Project Blue (annual)
- $0 (waived)
- Blooio (Starter)
- $0
- Blooio (Dedicated)
- $0
- Blue Reacher (monthly)
- $449
- Blue Reacher (annual)
- $0 (waived)
Custom area code
- Project Blue (monthly)
- Included
- Project Blue (annual)
- Included
- Blooio (Starter)
- $75 (one-time)
- Blooio (Dedicated)
- $75 (one-time)
- Blue Reacher (monthly)
- Included
- Blue Reacher (annual)
- Included
Setup by hand?
- Project Blue (monthly)
- Yes (product is packaged)
- Project Blue (annual)
- Yes
- Blooio (Starter)
- Yes (API integration)
- Blooio (Dedicated)
- Yes (API integration)
- Blue Reacher (monthly)
- No (white-glove)
- Blue Reacher (annual)
- No (white-glove)
Year-one total
- Project Blue (monthly)
- $4,100
- Project Blue (annual)
- $1,998
- Blooio (Starter)
- $468
- Blooio (Dedicated)
- $3,543
- Blue Reacher (monthly)
- $3,437
- Blue Reacher (annual)
- $1,949
Those are our assumptions. The Blue Funnel Map runs the same arithmetic on the funnel you actually have, and you keep the map either way.
Run these numbers on your funnelHow do you choose between Project Blue and Blooio?
How do you choose between Project Blue and Blooio?
Project Blue or Blooio resolves fastest on: Are you an agency reselling, or are you running your own pipeline?
- Agencies: Project Blue has Agency Mode. Resellers ask for white-label terms and client sub-account pricing.
- Single teams: Blooio's self-serve path costs less to verify ($39 vs Project Blue's demo). Project Blue's dialer bundling adds value if voice matters.
- Reselling to clients? Project Blue's Agency Mode across GHL sub-accounts. Ask for rebillable pricing and SLA terms.
- Running your own pipeline? Blooio's self-serve gets you live in hours. Test the $39 tier before committing.
- Need a bundled dialer with FaceTime Audio? Project Blue includes it; Blooio you wire separately.
- Cost sensitivity at entry? Blooio $39/mo vs Project Blue $300/mo + $500 setup; test Blooio before scaling.
- Risk tolerance: Project Blue has 4,300+ claimed accounts; Blooio publishes no user count.
- Developer integration: Blooio's OpenAPI and MCP are well-documented; Project Blue's dialer is the headline feature.
Where does Blue Reacher fit, and who is each one for?
Where does Blue Reacher fit, and who is each one for?
Blue Reacher is the B2B sales platform; Project Blue and Blooio are tools you build or integrate on.
- Blue Reacher: managed outbound from your CRM at 2-3x cold email reply rates, campaigns built for you, no A2P registration. from $249/line/mo or $1,949/line/year with activation waived.
- Project Blue: for GHL agencies reselling. Blooio: for developers self-serving. Blue Reacher: B2B teams wanting managed outbound, published pricing, white-glove setup.
Frequently asked questions
Is Blooio cheaper than Project Blue?
Blooio: $39 Starter to $289 Dedicated. Project Blue: $300/mo + $500 setup or $1,998/yr. Blue Reacher: $249/mo with outbound and managed setup included.
Does Project Blue or Blooio have Agency Mode or reseller pricing?
Project Blue: yes, Agency Mode for reselling across GoHighLevel sub-accounts (their llms.txt, Aug 2026). Blooio: no agency tooling published. Ask Project Blue for white-label SLA terms and sub-account pricing on the demo.
What are Blooio's pacing limits?
Blooio: pacing at 10+ convos/day when reply rate <40% (their llms.txt, Aug 2026). Transparent rules; Project Blue publishes none. Ask on demo.
Can I get a Blooio trial or sandbox?
Yes. Blooio's $39 Starter is the trial: 5 convos/day shared, self-serve signup, no card required. Test the API then move to a dedicated line. Project Blue offers sandbox trial too (their llms.txt, Aug 2026).
Which is better for GoHighLevel?
Project Blue: Agency Mode for reselling. Blooio: HighLevel + HubSpot, Zapier, Make, n8n. Agencies: compare reseller tooling. Single teams: either works.
Do Project Blue or Blooio have cold-outreach caps?
Blooio publishes pacing: 10+ new conversations/day at <40% reply rate gets throttled (their llms.txt, Aug 2026). Project Blue does not publish daily caps; ask on the demo. Blue Reacher has no hard daily contact caps, 50 opted-in / 30 cold new contacts a day.
Do either require A2P 10DLC registration?
No. iMessage doesn't run on carrier SMS routes, so no A2P registration required on any of these platforms. Consent law still applies: keep lawful contact basis and working opt-out.
Want managed outbound without the API integration?
Project Blue is for GHL agencies; Blooio is for developers who want to build on an API. Blue Reacher runs the campaigns for you. Book a demo and we'll map your funnel.