Send iMessages from monday.com

Why text from a monday.com board?#

Because for a lot of teams, monday.com is the CRM: a deals board with status columns, owner assignments, and automations doing the choreography. The gap is the last mile. "When status changes to Follow Up, notify the owner" still depends on the owner then going somewhere else to send the follow-up, and that somewhere else is usually email, into the pile.

• Wiring the board to Blue Reacher closes the loop: the status change is the send. The item's phone column, name, and any text column feed the message, so the prospect gets a personal blue-bubble text from a dedicated iMessage line the moment the board says it's time. iMessage runs 2-3x the reply rate of cold email; booking teams carry that lift through.
• No A2P registration required is what makes this a same-week project instead of a quarter-long one: there's no carrier paperwork between your board and its first send.

How do monday.com automations reach the Blue Reacher API?#

monday.com's automation recipes can fire a webhook when the trigger you pick occurs: status changes, item created, date arrives, column value updated. That webhook calls the Blue Reacher API with the item's columns mapped into the message. If you'd rather stay entirely no-code, Zapier and Make both watch monday.com natively and make the same call. Blue Reacher is native on GoHighLevel, HubSpot, Close, Salesforce, Pipedrive and Follow Up Boss; monday.com connects through this webhook route, and the white-glove team builds it with you at onboarding.

• Coming back, Blue Reacher posts replies, per-message delivery states, and opt-outs to webhooks, which write into the board through monday.com's API or a Zap: an update on the item with the reply text, a status flip to "Replied", a delivery column going green or red. Your board stays the single view of the pipeline, now including what the prospect actually said. STOP replies are detected and suppressed automatically, and contacts who can't receive iMessage get RCS, then SMS.

• New item from a lead form: first touch sent within the minute, while the enquiry is still warm
• Status changes to "Proposal Sent": a follow-up text three days later if the status hasn't moved
• Date column hits renewal minus 30: the account owner's line opens a check-in thread
• Reply received: status flips to "Replied" and the owner gets a monday.com notification, so nothing hot sits unseen

What does this look like at team scale?#

One line per rep is the standard shape, with the board's owner column routing each send through the right person's line, so every thread reads as coming from the human who owns the deal. Group-level automations keep the logic in one place, and because sends are unlimited per line, a busy board doesn't run up a per-message bill.

• Teams that live in monday.com usually also pipe reply notifications to their monday.com inbox or Slack; both are webhook destinations, both get wired in the same onboarding call.

Setup and pricing#

One onboarding call: the Blue Reacher team maps your board's statuses to sends, wires the webhooks or Zaps in both directions, and writes the first message templates against your columns. Most teams send from their board within a week. $249 per line per month with unlimited iMessages, $199 per line at 6+, or $1,949 per line per year (about $162.50 a month) with the $449 white-glove activation waived on annual. Lines pace at 50 opted-in / 30 cold new contacts a day to stay deliverable; replies are never metered. Missing phone numbers on the board? The mobile-validated B2B leads add-on fills them at $0.03 per contact, billed monthly with the line.