Send iMessages alongside Twilio

What can Blue Reacher do that Twilio can't?#

Send iMessage. Twilio covers SMS, MMS, RCS and WhatsApp, but iMessage has no carrier API. In B2B sales, the difference between green from a 10DLC number and blue from a dedicated line is the difference between blast traffic and a person: typing indicators, read receipts, tapbacks, and 2-3x the reply rate of cold email.

• Twilio is infrastructure: APIs, per-message billing, your team builds everything above. Blue Reacher is an outbound platform: dedicated lines set up for you, sequences, availability checking, STOP auto-detection, webhooks, and an API when you want it. Contacts who can't receive iMessage get RCS then SMS fallback automatically.

What does coexistence look like in practice?#

Split by job, not by vendor loyalty. Traffic that is transactional, high-volume, and one-way stays where carrier SMS is genuinely the right tool: OTPs, delivery notifications, appointment blasts from systems that never expect a reply. Traffic that is conversational and revenue-carrying, cold outreach, follow-ups, renewals, win-backs, moves to iMessage lines, because those are the messages where reply rate is the entire point.

• Operationally the two don't touch: Twilio keeps its numbers and campaigns, Blue Reacher lines are provisioned fresh during onboarding (dedicated, never shared, never recycled), and your CRM or automation layer decides which channel each message type uses. Webhooks from Blue Reacher carry replies and delivery states into the same systems your Twilio status callbacks already feed, so reporting stays unified.

When does full migration make sense?#

When your Twilio usage was mostly conversational all along. Teams that built sales texting on Twilio carry costs beyond the per-message fees: A2P 10DLC registration and campaign maintenance, deliverability tuning against carrier filtering, and the engineering time that keeps it all standing. If that describes your stack, moving the conversational traffic to Blue Reacher trades a metered, registered, filtered channel for flat-rate iMessage lines with the compliance layer built in.

• The honest counter-case: if your volume is dominated by OTP and transactional traffic, keep Twilio for it, that's not the workload Blue Reacher is built for or priced for. Migration is a conversation about your sales and lifecycle messaging, and the numbers are public enough to run before you talk to us: your current per-message spend on conversational traffic against $249 per line per month, unlimited.

How does getting started work?#

White-glove onboarding, one call: the team maps which message types move to iMessage, provisions your lines, wires webhooks into your existing systems (the same automation layer your Twilio integration lives in, or your CRM), and drafts the first templates. Most teams send within a week, with zero disruption to running Twilio traffic. $249 per line per month, $199 at 6+, or $1,949 per line per year (about $162.50 a month) with the $449 activation waived on annual billing.