Project Blue Pricing: The Numbers, Dated
The short answer
Project Blue pricing is on tryprojectblue.com/pricing, verified 27 Sep 2026: $300 a month for one line, $250 per line a month at two to ten lines, $200 per line at eleven or more, and $1,998 per line a year on annual billing. A $500 one-time setup fee applies on monthly billing, with $250 credited back at onboarding per their page, and is waived on annual. Year one on one line: about $4,100 monthly before that credit, or $1,998 annual.
Key takeaways
- Project Blue's public site markets the product (dedicated lines live within one business day, SMS fallback, RCS support, a built-in dialer) and now publishes its rates; buying still starts at a demo.
- One line, monthly billing: $500 setup plus twelve months at $300 is about $4,100, or $3,850 after the $250 onboarding credit.
- Both are white-glove, GHL-native, dedicated-line platforms, which makes the price gap clean to read.
- The numbers are on the public page, but the demo is still the only way to buy, so use it to confirm what the page leaves out:
What does Project Blue cost?
Project Blue's public site markets the product (dedicated lines live within one business day, SMS fallback, RCS support, a built-in dialer) and now publishes its rates; buying still starts at a demo.
- The figures below come from their pricing page, verified 27 Sep 2026; re-confirm them on your call.
One line
- Price (their pricing page, 27 Sep 2026)
- $300 a month
- Note
- Single-line rate
Two to ten lines
- Price (their pricing page, 27 Sep 2026)
- $250 per line a month
- Note
- Volume rate starts at the second line; $200 per line at eleven or more
Setup
- Price (their pricing page, 27 Sep 2026)
- $500 one-time on monthly billing
- Note
- Waived on annual billing; $250 credited back at onboarding on monthly, per their page
Annual
- Price (their pricing page, 27 Sep 2026)
- $1,998 per line a year, about $166.50 a month
- Note
- Paid in full, no contract, setup waived
Per-message fees
- Price (their pricing page, 27 Sep 2026)
- None reported
- Note
- Flat per-line billing
What does year one actually cost on Project Blue?
One line, monthly billing: $500 setup plus twelve months at $300 is about $4,100, or $3,850 after the $250 onboarding credit. One line, annual: $1,998, setup waived. A three-line agency deployment at the $250 rate:
- $500 plus $9,000 a year, about $9,500 all-in on monthly billing, or $5,994 a year on annual with setup waived.
- The product is GHL-centric: deep integrations with HighLevel, Close, and HubSpot, a business dialer with transcripts and AI call outcomes, AI voice memos, and line recovery support if a number gets flagged.
- The fair-use framing on volume is stated on their FAQ: unmetered texting within fair use, with mass outbound iMessage against their guidelines.
- Year one, one line: about $4,100 monthly billed before the onboarding credit, $1,998 annual billed (their pricing page, 27 Sep 2026)
- Volume rate $250 per line starts at just two lines, and drops to $200 per line at eleven or more
- Setup is $500 on monthly billing, with $250 credited back at onboarding, and waived on annual, per their pricing page
- Dialer, transcripts, and AI voice memos are part of the platform rather than priced add-ons
- Fair-use volume policy; mass outbound against their guidelines, per their FAQ
How does Project Blue pricing compare with Blue Reacher?
Both are white-glove, GHL-native, dedicated-line platforms, which makes the price gap clean to read. Blue Reacher figures from bluereacher.com; Project Blue figures from their pricing page, verified 27 Sep 2026.
One line
- Project Blue
- $300 a month
- Blue Reacher
- $249 a month
Volume rate
- Project Blue
- $250 per line at 2 to 10, $200 at 11+
- Blue Reacher
- $199 per line at 4+
Setup
- Project Blue
- $500 on monthly, waived on annual
- Blue Reacher
- $449, waived on annual billing
Annual
- Project Blue
- about $1,998 per line, about $166.50 a month
- Blue Reacher
- $1,949 per line, about $162.50 a month
Year one, one line, annual
- Project Blue
- $1,998, setup waived
- Blue Reacher
- $1,949, activation waived
Pacing
- Project Blue
- Fair use, not numerically published
- Blue Reacher
- 50 opted-in / 30 cold new contacts a day, published
Published on the vendor's site
- Project Blue
- Yes, verified 27 Sep 2026
- Blue Reacher
- Yes, with an annual price on the page
What should you confirm on the Project Blue demo?
The numbers are on the public page, but the demo is still the only way to buy, so use it to confirm what the page leaves out:
- The current line rate at your line count, and whether the $250 rate still starts at two lines and $200 at eleven
- Whether the $500 setup applies per account or per line, and how the $250 onboarding credit is applied
- The concrete daily pacing behind fair use, in writing
- What device line recovery covers, what it costs, and its turnaround
- Which of your CRM's automations trigger sends natively versus through workarounds
Frequently asked questions
How much does Project Blue cost per month?
From their pricing page, verified 27 Sep 2026: $300 a month for one line, $250 per line a month at two to ten lines, $200 per line at eleven or more, plus a $500 one-time setup fee on monthly billing that is waived on annual. Confirm current numbers on their demo.
Does Project Blue have an annual plan?
Yes: $1,998 per line per year, about $166.50 a month, paid in full, with the setup fee waived (their pricing page, 27 Sep 2026). Year one on one annual line is $1,998. Blue Reacher's published annual is $1,949 with the $449 activation waived.
Is Project Blue's pricing on its website?
Yes. tryprojectblue.com/pricing lists the monthly and annual rates, verified 27 Sep 2026, with a monthly-to-annual toggle and a line-count selector. Buying still goes through a demo, which their page says is how they match you with a rep.
What do you get for Project Blue's $500 setup?
White-glove onboarding: dedicated line activation within one business day per their site, CRM integration, and a dedicated rep matched to your industry. It is comparable in kind to Blue Reacher's $449 activation; both are waived on annual billing.
Is Project Blue cheaper than Blue Reacher?
At every published point the numbers favor Blue Reacher: $249 against $300 for one line, $199 at 4+ against $250 at 2 to 10 and $200 at 11+, $1,949 against $1,998 annually, with both setup fees waived on annual billing. Project Blue's agency features, like its dialer, are why its buyers pay the difference.
Where do these Project Blue numbers come from?
From tryprojectblue.com/pricing, read 27 Sep 2026, which lists the monthly ladder, the annual rate and the setup terms. If a figure has changed, /corrections explains how to flag it.
The same white-glove job, with the price on the page
Project Blue publishes its rates and sells through a demo; Blue Reacher publishes the number: $249 per line per month, from $199 at 4+ lines, $1,949 a year at about $162.50 a month with the $449 activation waived on annual billing. Unlimited iMessages paced at 50 opted-in / 30 cold new contacts a day, RCS then SMS fallback, GoHighLevel native, campaigns built with you. Book a demo.