Running a Pool of iMessage Lines
The short answer
A number pool runs several dedicated iMessage lines as one sending capacity: outbound spreads across them within each line's daily pace, inbound routes to the owning rep, and a shared link distributes new conversations across the pool automatically. Every line stays yours alone, never shared with another account. No A2P registration required.
4 use cases in this category
Trigger
Event in your CRM
Under 9 seconds
Send iMessage
Result
Reply in the thread
Key takeaways
- Pacing math answers this: one line sends to 50 opted-in / 30 cold new contacts a day, so a team that needs 150 fresh conversations daily is a five-line team, whatever the tooling.
- Capacity-aware routing does the spreading: the platform tracks each line's remaining daily pace and queue depth, and the API exposes it, so batches fill the pool evenly instead of exhausting one line.
- Pool pricing is per line and published: $249 per line per month drops to $199 per line at 4+ lines, each with unlimited iMessages (50 opted-in / 30 cold new contacts a day).
- Every line is dedicated: yours alone, never shared, never recycled.
- Divide daily fresh conversations by 50 opted-in / 30 cold new contacts per line, then add one line per rep who owns threads personally.
Where iMessage runs in the funnel
When does a team need a pool instead of one line?
Pacing math answers this: one line sends to 50 opted-in / 30 cold new contacts a day, so a team that needs 150 fresh conversations daily is a five-line team, whatever the tooling.
- Reps are the other driver. One line per rep keeps every thread personally owned, so replies land with the person whose name is on the conversation, not in a shared inbox.
- Campaign separation is the third: a pool lets reactivation, cold outreach and customer success each run on their own lines, so one campaign's rhythm never crowds another's.
How does a Blue Reacher pool distribute work?
Capacity-aware routing does the spreading: the platform tracks each line's remaining daily pace and queue depth, and the API exposes it, so batches fill the pool evenly instead of exhausting one line.
- Inbound traffic distributes too. A single tap-to-text link or QR code on an ad routes each new conversation to a line with capacity, so a campaign that pops never chokes one number.
- Visibility stays per line: delivery states, reply rates and volume report line by line, so a line that needs attention is visible before it costs replies.
How does pool pricing work?
Pool pricing is per line and published: $249 per line per month drops to $199 per line at 4+ lines, each with unlimited iMessages (50 opted-in / 30 cold new contacts a day).
- Annual billing runs $1,949 per line (about $162.50/month) with the $449 activation waived, and replies are never metered on any line.
- White-glove onboarding maps lines to reps and campaigns with you, and adding a line later is an onboarding call away, not a migration.
Those are our assumptions. The Blue Funnel Map runs the same arithmetic on the funnel you actually have, and you keep the map either way.
Run these numbers on your funnelEach line stays dedicated to one team or campaign
Every line is dedicated: yours alone, never shared, never recycled. A pool merges your own lines' capacity rather than sharing a number other businesses send from.
- For agencies managing sub-accounts, one line per client keeps threads, opt-outs and reputation separate, so reporting is defensible and one client's problems don't touch another's delivery.
- For teams with multiple reps, one line per rep lets replies land with the person whose name is on the message. That's what turns a campaign into a conversation.
How do you size the pool your funnel actually needs?
How do you size the pool your funnel actually needs?
Divide daily fresh conversations by 50 opted-in / 30 cold new contacts per line, then add one line per rep who owns threads personally. The Blue Funnel Map call runs this math on your funnel.
- One line per dedicated use case (cold outreach, reactivation, campaigns) when those campaigns run at different paces or send windows.
- One line per agency client, if you're managing sub-accounts for multiple teams.
- One line per senior rep who owns a personal pipeline and incoming thread.
- Shared team lines for customer success, onboarding follow-up, or any motion where inbound routing spreads across a group rather than one named person.
Frequently asked questions
What is an iMessage number pool?
Several dedicated iMessage lines run as one sending capacity: outbound spreads across lines within each line's daily pace, inbound routes to the owning rep, and a shared link or QR code distributes new conversations to whichever line has room.
How is a pool different from a shared number?
Every line in a Blue Reacher pool is dedicated: yours alone, never shared with another account, never recycled from one. The pool is how your own lines cooperate, not a number other businesses also send from.
Can one link or QR code feed the whole pool?
Yes. A tap-to-text link or QR code on an ad distributes each new conversation across the pool's lines automatically, so a spike in scans becomes many paced conversations instead of one overloaded number.
How many lines do I need?
Divide the fresh conversations you need daily by the per-line pace of 50 opted-in / 30 cold new contacts, then add one line per rep who owns threads personally. The Blue Funnel Map call runs this arithmetic on your actual funnel.
What does a pool cost?
$249 per line per month, dropping to $199 per line at 4+ lines, or $1,949 per line per year (about $162.50/month, $449 activation waived). Unlimited iMessages per line, paced at 50 opted-in / 30 cold new contacts a day; replies never metered.
Do I need A2P 10DLC for a pool?
No. Each line in a pool is a dedicated iMessage line with no A2P registration required. Any SMS fallback inside a campaign does ride carrier routes and follows their rules, but the iMessage traffic itself needs no registration.
Size the pool your funnel actually needs
Book a demo and bring your daily volume target. We'll run the line arithmetic on the call and map lines to reps and campaigns before you commit to anything.