Can businesses send iMessages?
Yes. Apple sells no self-serve broadcast product for iMessage, so businesses send through platforms that provide managed dedicated iMessage lines: a phone number exclusive to your business that sends real blue-bubble texts, connected to your CRM. The practical decision is which platform runs the line, not whether the channel is available.
What a business actually buys is a dedicated line: a number that is never shared with another account, holds its own sending reputation, and keeps every conversation in one thread on the buyer's phone. Nothing gets installed on the business's side.
From there the channel behaves like any other CRM channel: campaigns, sequences, triggered sends, replies posting back to the contact record. The complete guide to running it, from list to first campaign, is iMessage marketing.
Platforms differ on the dimensions that hurt later: dedicated versus shared numbers, published versus sales-gated pricing, who does the implementation, and what happens to traffic that falls back to carrier routes. The ranked field, Blue Reacher included, is on the iMessage platforms roundup.
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