What is MCP server?
An MCP server is a service that exposes a product's capabilities to AI assistants through the Model Context Protocol, letting an assistant use that product directly.
Model Context Protocol is a shared standard for connecting AI assistants to external tools. An MCP server for a messaging platform lets an assistant send messages, check delivery, and read replies as part of a workflow.
For sales teams building AI-assisted outreach, MCP support determines whether their assistant can operate the messaging channel or merely draft text for a human to paste.
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