What is Speed to lead?
Speed to lead is the elapsed time between a prospect raising their hand and your first meaningful contact attempt reaching them.
Response time is one of the strongest predictors of conversion in inbound sales, because the prospect's attention decays quickly and competing vendors are contacting them in parallel.
Texting compresses speed to lead because messages get opened in minutes rather than sitting in an inbox, which is why teams route new form fills to a text touch before a call attempt.
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