What is iMessage marketing?
iMessage marketing is the practice of running business outreach campaigns over Apple's iMessage service, so messages arrive as blue bubbles rather than carrier SMS.
For B2B teams, iMessage marketing usually means outbound sales conversations triggered from a CRM: speed-to-lead follow-up, appointment reminders, pipeline revival, and post-demo nudges.
Because iMessage is not carrier SMS, campaigns require no A2P 10DLC registration, though consent rules like the TCPA still apply to business texting on any channel.
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