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Can I send cold iMessages?

Yes, when you follow the same rules that govern any business texting program. The TCPA applies to texts sent to mobile numbers on every channel, iMessage included, so you need a valid consent basis, clear opt-out instructions, and a process that honors stop requests fast. The channel is legal. Sloppy consent practices are what create exposure.

Cold outreach is contacting someone with no prior relationship to your business, and it carries the heaviest consent obligations in the rulebook. Before you send, know your consent basis for each contact and be able to show it. The full sourced breakdown, including the B2B grey areas and state mini-TCPA laws, is in Is iMessage marketing legal?

Opt-outs are where programs actually get hurt. Under the FCC rules effective April 11, 2025, a recipient can revoke consent by any reasonable means, not just the word STOP, and you have at most 10 business days to honor it. Blue Reacher's automatic opt-out handling catches keyword and plain-language requests on every reply and suppresses the contact account-wide in seconds, so the legal ceiling never gets tested.

List quality does more for you than volume. Cold programs win on relevance and targeting, because the same message sent to a poorly chosen list draws the complaints that damage sender reputation faster than it produces meetings. Write like a person rather than a broadcast system, and staff the replies that come back: two-way threads are what keep a line healthy, on top of being where the deals happen.

When someone does opt out, one confirmation message goes out inside five minutes, with no marketing content and no attempt to talk them out of it, matching the FCC standard. After that, nothing.

For the operator's view of consent records, quiet hours, logging, and the damages math that makes all of this worth doing properly, read the TCPA compliance guide. The platform-side rules, what gets enforced mechanically and what programs we refuse to run, are published in the anti-spam policy. This is general information rather than legal advice, so run your program past counsel.

Updated August 9, 2026