Send iMessages from Clay
The short answer
Yes. Connect Blue Reacher to Clay through the HTTP API or webhook integrations and any enriched lead in your tables can get a blue-bubble text from a dedicated iMessage line, with replies, delivery states, and opt-outs syncing back automatically. No A2P registration required, no per-message fees. Teams that move their Clay outbound from SMS to iMessage book 2-3x more appointments where a booking funnel is the motion. Pricing is public: $249 per line per month, unlimited iMessages. Lines pace at 50 opted-in / 30 cold new contacts a day to stay deliverable; replies are never metered.
Key takeaways
- Because the data work is done, and SMS wastes it.
- Blue Reacher makes "send iMessage" a Clay workflow step.
- One white-glove onboarding call maps your workflow and configures the HTTP API column or webhook on your chosen tables, with message intent tuning so texts sound like your team.
How a message falls back
Why do Clay teams move their texting to iMessage?
Because the data work is done, and SMS wastes it. A Clay flow enriches numbers, researches accounts, waits for signals, then sends a message that looks like the blast traffic prospects already ignore.
- A blue-bubble text reads like a message from a person, which is why customers book 2-3x more appointments where a booking funnel exists. Meetings on the calendar, not reply rates, pay for the Clay credits.
- Most Clay teams pipe enriched emails to a sequencer and let paid mobile numbers sit unused, because A2P registration never makes the priority list. Blue Reacher turns that column into a working channel with no A2P registration, so paid data finally produces pipeline.
What does the Blue Reacher integration for Clay do?
Blue Reacher makes "send iMessage" a Clay workflow step. Add an HTTP API column or webhook, and rows that qualify (signals, research done, ICP crossed) send blue-bubble texts from your line. Compose per row using Clay's fields and AI formatting.
- Everything flows back: replies, delivery states, and opt-outs write into your Clay table or CRM with STOP auto-detected. Schedule sends, run sequences, attach media, check availability; non-iMessage contacts get RCS, then SMS fallback automatically.
- GoHighLevel users get a native Blue Reacher integration. Clay connects through the Blue Reacher API and webhooks, and our team wires that up for you during onboarding, so nobody on your side needs to touch documentation. Here's what actually changes:
Channel
- Texting from Clay today
- Green-bubble SMS through a generic texting API
- With Blue Reacher
- Blue-bubble iMessage from a dedicated line
Compliance
- Texting from Clay today
- A2P 10DLC brand registration and campaign vetting before you can send
- With Blue Reacher
- No A2P registration required
Delivery visibility
- Texting from Clay today
- Fire and forget
- With Blue Reacher
- Per-message delivery states plus read receipts
Replies
- Texting from Clay today
- Stranded in a separate tool
- With Blue Reacher
- Sync back to your Clay table or CRM via webhooks
Opt-outs
- Texting from Clay today
- Manual list scrubbing
- With Blue Reacher
- STOP detected and suppressed automatically
Cost at volume
- Texting from Clay today
- Per-message and per-segment carrier fees
- With Blue Reacher
- Unlimited iMessages (50 opted-in / 30 cold new contacts a day), $249 per line per month
Fallback
- Texting from Clay today
- None
- With Blue Reacher
- Automatic RCS, then SMS
How does setup work?
One white-glove onboarding call maps your workflow and configures the HTTP API column or webhook on your chosen tables, with message intent tuning so texts sound like your team. Most teams send their first campaign within a week; $449 activation waived on annual.
- The mobile-validated B2B leads add-on ($0.03 per contact, 700M+ database) fills gaps in your list, billed monthly with the line. Every row Clay qualifies can get a message, not die at the missing-phone-number step.
Frequently asked questions
Can Clay send text messages natively?
No. Clay's integration marketplace covers CRMs, email sequencers, ad platforms, and data providers, but there's no native texting channel. The standard route is Clay's HTTP API or Webhook integrations pointed at a messaging platform. Blue Reacher is that platform for iMessage: blue-bubble sends triggered from your tables, with replies and delivery states posted back.
Do I need A2P 10DLC registration to text leads from Clay?
Not with Blue Reacher. No A2P registration required, so there's no brand vetting paperwork or waiting period before your first send. Messages go out over iMessage from your dedicated line, with automatic RCS and SMS fallback for contacts who can't receive them, and STOP replies are detected and honored automatically.
What happens when a prospect replies or texts STOP?
Replies and per-message delivery states post to webhooks that write into your Clay table or your CRM, so a reply can flip a lead status, alert a rep, or kick off the next step in your workflow. STOP is detected automatically and the contact is suppressed from all future sends without anyone maintaining a list.
What if a contact can't receive iMessages?
Blue Reacher checks iMessage availability before sending. If a contact can't receive iMessage, the message falls back to RCS, then SMS, automatically, so the row still gets worked. You get a delivery state either way, which beats the silence most texting APIs give you.
How much does Blue Reacher cost for Clay users?
$249 per line per month or $1,949 per year ($162.50/mo). Unlimited iMessages, no per-message fees. Lines pace at 50 opted-in / 30 cold new contacts a day; replies never metered. $449 activation waived on annual. Mobile-validated B2B leads ($0.03 per contact) billed monthly. Pricing is public.
See it live on your Clay account
Book a demo and bring a table. We'll trigger a real blue-bubble send from your own Clay workflow on the call, watch the delivery state come back, and price it out on the spot, since pricing is already public. Most teams are texting enriched leads within a week.