Blue Reacher and Clay
The short answer
Clay and Blue Reacher split the outbound job down the middle. Clay finds the accounts, researches the people, and runs a waterfall across 200+ data providers until a verified mobile number lands in the row. Blue Reacher takes that number and sends a blue-bubble iMessage from a dedicated line, with no A2P registration required. The handoff is one field, wired through Clay's HTTP API column on one side and Blue Reacher's REST API and webhooks on the other. Below: what each tool does, the workflow, the wiring, the Clay plan you need, and the combined cost.
Key takeaways
- Clay is a data enrichment and go-to-market orchestration platform built around a spreadsheet-style table.
- Blue Reacher is a B2B iMessage platform that sends blue-bubble texts from your CRM across the whole funnel, driving 2-3x the reply rate of cold email, with no A2P registration required.
- Clay's enrichment output is only worth what the channel does with it.
- The Clay to Blue Reacher handoff is seven steps.
- Blue Reacher has no native Clay integration today, and Clay has no Blue Reacher app.
- The Clay plus Blue Reacher stack fits a team already paying for Clay whose email reply rates are sliding.
Where iMessage runs in the funnel
What does Clay actually do?
Clay is a data enrichment and go-to-market orchestration platform built around a spreadsheet-style table. You start with a list, then stack enrichment columns on top of it.
- Clay's waterfall runs each row through providers in sequence and stops at the first verified result, which is why coverage beats any single vendor. Clay publishes 200+ providers in its data marketplace.
- Claygent, Clay's AI research agent, reads websites and writes structured answers back into the row, so you can qualify on tech stack, hiring pages, or whether a company runs a franchise model.
- Waterfall enrichment across 200+ data providers, mobile phone numbers included
- Claygent for per-row research, Account Research Agents across a whole audience
- Job change, new hire, company news and social listening signals on Launch and above
- Web intent, CRM auto-sync, HTTP API columns and inbound webhooks on Growth and above
- Clay claims 500,000+ GTM teams on clay.com, with OpenAI and HubSpot among the logos it displays
- Clay does not send messages. Its job ends where the channel starts, which is why it pairs with a sending tool rather than competing with one
What does Blue Reacher do?
Blue Reacher is a B2B iMessage platform that sends blue-bubble texts from your CRM across the whole funnel, driving 2-3x the reply rate of cold email, with no A2P registration required.
- You get a dedicated line, unlimited iMessages paced at 50 opted-in / 30 cold new contacts a day, and no per-message fees. RCS then SMS fallback covers contacts who are not on iPhone.
- Outbound is the smaller half. The bigger half is converting traffic you already paid for: reactivation, speed to lead, qualification, confirmations, no-show recovery, payment reminders, onboarding, referrals.
- A mobile-validated B2B leads add-on runs $0.03 per contact from a 700M+ database, billed monthly with the line, covering simple high-volume criteria without building a Clay table at all.
- Native to GoHighLevel, HubSpot, Close, Salesforce, Pipedrive and Follow Up Boss, with Zapier, Make, n8n and the REST API and webhooks for the rest.
Why does the combination beat either tool alone?
Clay's enrichment output is only worth what the channel does with it. Phone enrichment sits behind Clay's Launch plan and spends Data Credits on every lookup, and it is the one field an email sequencer cannot use.
- The channel math is not close. Belkins measured cold email at a 0.45% reply rate across 7,530,489 sends in 2025, with open rates at 27.7%. iMessage runs a 98% open rate and 90% read inside three minutes.
- What Clay adds on outbound is targeting precision: signal triggers, custom qualification, and a first line written from something real rather than a merge tag.
- Under 3% of texts get flagged as spam against roughly 85% of email, and Blue Reacher accounts run 2-3x their prior cold email reply rate.
- Running Blue Reacher without Clay works fine, especially on the funnel side where the contacts are already yours.
- The iPhone skew helps too: iPhone households sit near $85,000 median income, roughly 40% above Android.
How does the Clay to Blue Reacher handoff work?
The Clay to Blue Reacher handoff is seven steps. Take a job-change play: a prospect moves into a VP of Sales role inside your ICP, and you want a text in front of them within 48 hours.
- 1. Trigger in Clay. Job change signal, filtered to your titles, company size, and industry. New rows land as the signal fires.
- 2. Qualify with Claygent. Ask whether the new company runs an outbound team and what tools show on their careers page. Drop anything that fails.
- 3. Waterfall the mobile. Stack phone providers so each row hits provider two only when provider one comes back empty. No single provider covers every contact, which is the whole point of a waterfall.
- 4. Filter hard on the phone column. Keep only verified mobiles. Everything else drops to an email fallback list, since a wrong number burns a send and teaches you nothing.
- 5. Write the first line in Clay. One or two sentences on the new role and the Claygent research. A text is not a shortened email, and a paragraph in a blue bubble reads like a bot.
- 6. POST the row to Blue Reacher. Add an HTTP API column, set the method to POST, point it at your Blue Reacher endpoint, and map the mobile, the name, and your message into the request body using the field names from your Blue Reacher API setup.
- 7. Send, then catch the activity. Blue Reacher sends from your dedicated line, and replies flow into your CRM, natively on GoHighLevel and through the API everywhere else.
Source and trigger
- Tool
- Clay
- Output
- Rows matching the signal
Qualify
- Tool
- Clay (Claygent)
- Output
- Filtered ICP list
Enrich
- Tool
- Clay (waterfall)
- Output
- Verified mobile number
Personalize
- Tool
- Clay (AI formula)
- Output
- First line, one to two sentences
Deliver
- Tool
- Blue Reacher
- Output
- Blue-bubble iMessage from a dedicated line
Convert
- Tool
- Blue Reacher + CRM
- Output
- Reply, booking, follow-up sequence
Reading how it works is not the same as watching it answer one of your own leads. The Blue Funnel Map does the second one.
See it on your own listHow do you wire Clay to Blue Reacher?
How do you wire Clay to Blue Reacher?
Blue Reacher has no native Clay integration today, and Clay has no Blue Reacher app. The connection runs through Clay's HTTP API column one way and Blue Reacher's REST API and webhooks the other.
- Outbound: add an enrichment column, pick HTTP API, set the method to POST, paste your endpoint, add your API credentials as a header, and map the phone, name and message into the request body.
- Clay fires per row as enrichment completes, so the list drips rather than dumping. One budget note: Clay's HTTP API integrations, inbound webhooks and CRM auto-sync all sit on the Growth plan.
- Launch still includes phone enrichment, so the cheaper path is to enrich in Clay, export, and load into your CRM for Blue Reacher to pick up.
- If GoHighLevel is your CRM, Clay's HTTP API column can POST into a GoHighLevel inbound webhook and Blue Reacher runs natively on the other side, which takes custom code out of the chain entirely.
- Clay makes this easier for email, and that is worth saying plainly: a native app there would make this step a dropdown. iMessage costs you that setup once, and then it runs.
Who should run this stack, and who shouldn't?
Who should run this stack, and who shouldn't?
The Clay plus Blue Reacher stack fits a team already paying for Clay whose email reply rates are sliding. You built the tables and you trust the data; the bottleneck moved downstream to the channel.
- The second fit is a team running the funnel side hard: if you already text customers for confirmations, reminders and reactivation, Clay bolts a sourcing engine onto a line already earning its keep.
- If email is your only channel and your reply rates are fine, Clay alone is the right spend. If you have no CRM, add one first, because the handoff needs somewhere to land.
- Agencies running outbound for clients, especially on GoHighLevel, where Blue Reacher is native
- B2B SaaS teams with a GTM engineer who already lives inside Clay
- High-ticket services where one booked call covers the enrichment spend many times over
- Sales teams whose ICP skews iPhone and whose prospects ignore email entirely
- Anyone paying for mobile numbers in Clay and then emailing those contacts
- Procurement gets the control mapping, DPA and subprocessor list at bluereacher.com/trust
- Clay's own constraint is the credit model, so filter before you enrich, never after
What does Clay plus Blue Reacher cost together?
What does Clay plus Blue Reacher cost together?
Clay restructured its pricing in March 2026 into Free, Launch, Growth and Enterprise, splitting consumption into Data Credits for marketplace lookups and Actions for orchestration work.
- Realistic entry for the fully wired stack is Clay Growth plus one Blue Reacher line: $744 a month billed monthly, or roughly $609 with both on annual. Export instead of API puts you on Launch plus a line at $434.
- Blue Reacher's $449 white-glove activation is waived on annual billing and the leads add-on is billed monthly with the line, so your first-month number is the subscription and nothing else.
- Figures come from clay.com/pricing. Data Credits sit on top of every tier as consumption, so a heavy waterfall with several fallback providers adds a variable line item to model before you scale volume.
Clay Free
- Billed monthly
- $0
- Billed annually
- $0
- What it covers
- 500 Actions and 100 Data Credits a month, 200 rows per table, no phone enrichment
Clay Launch
- Billed monthly
- $185/mo
- Billed annually
- about $167/mo
- What it covers
- 15,000 Actions a month, 50,000 rows per table, phone number enrichment, job change and news signals
Clay Growth
- Billed monthly
- $495/mo
- Billed annually
- about $446/mo
- What it covers
- 40,000 Actions and 6,000 Data Credits a month, unlimited rows, CRM and data warehouse auto-sync, HTTP API integrations, webhook automation, web intent
Clay Enterprise
- Billed monthly
- Custom
- Billed annually
- Custom
- What it covers
- Custom Actions and Data Credits, SSO, advanced role-based access control
Blue Reacher
- Billed monthly
- $249 per line
- Billed annually
- $1,949 per line per year (about $162.50/mo)
- What it covers
- Unlimited iMessages (50 opted-in / 30 cold new contacts a day), no per-message fees, dedicated line, RCS then SMS fallback
Mobile-validated leads add-on
- Billed monthly
- $0.03 per contact
- Billed annually
- $0.03 per contact
- What it covers
- 700M+ contact database, billed monthly with the line
Blue Reacher activation
- Billed monthly
- $449 one time
- Billed annually
- $449 one time
- What it covers
- White-glove setup, waived on annual billing
Frequently asked questions
Does Clay have a native Blue Reacher integration?
No. Clay has no native Blue Reacher app today, and Blue Reacher has no prebuilt Clay connector. The connection runs through Clay's HTTP API column posting to Blue Reacher's REST API, with webhooks carrying activity back. Both sides are standard HTTP, so this is configuration rather than development.
Which Clay plan do I need to send data to Blue Reacher automatically?
Clay's Growth plan is the first tier with HTTP API integrations, webhook automation and CRM auto-sync. Growth starts at $495 a month billed monthly, about $446 annually. Launch at $185 still includes phone enrichment, so you can enrich, export, and load the list into your CRM for Blue Reacher.
Does Clay's phone enrichment return mobile numbers or office lines?
Clay's waterfall returns both, and the field you want for iMessage is the mobile. Mobile is the hardest contact data to source, which is why stacking providers pays off more there than on any other field. Filter to verified mobiles before you push anything, because a bad number burns a send.
Do I need A2P 10DLC registration to text Clay-enriched leads through Blue Reacher?
No, iMessage needs no A2P registration. A2P 10DLC governs US carrier SMS routes and iMessage is not carrier SMS. That is a registration distinction, not a consent exemption: TCPA applies either way, and the FCC's revoke-all provision was extended to 31 January 2027 by order DA 26-12.
Should I use Clay's mobile enrichment or Blue Reacher's leads add-on?
Both tools earn a slot, for different jobs. The Blue Reacher add-on costs $0.03 per contact from a 700M+ database, which makes it the cheap way to get volume on title, industry and geography. Clay costs more per row and earns it on precision: signal triggers, Claygent research, qualification logic.
Can Blue Reacher send reply data back into Clay?
Yes, on Clay's Growth plan. Clay accepts inbound data through unique webhook URLs that write straight into a table. Point Blue Reacher's webhooks at one and your Clay rows update as conversations move. Most teams send that activity to their CRM instead, since that is where the follow-up lives.
Is Clay a Blue Reacher competitor?
No. Clay finds and enriches contacts, Blue Reacher delivers messages to them, and neither does the other job. Clay has no outbound iMessage capability. One disambiguation worth making: Clay.earth is a separate, unrelated company, and this page covers Clay.com.
What's the cheapest way to test the two together?
Clay's Free plan plus one Blue Reacher line is the cheapest starting point. Free gives 500 Actions and 100 Data Credits a month with a 200-row cap per table, enough to validate the workflow logic. Upgrade to Launch for one month to run the waterfall on a real list, export, and send. That month costs $434.
Your Clay data deserves a better channel than email
You already pay for the mobile numbers. Send to them. Book a demo and we'll walk through the exact HTTP API column and webhook setup for your Clay tables, map the handoff into your CRM, and show you the reply-rate difference on a live list. $249 per line per month, unlimited iMessages, no per-message fees, and no A2P registration required for iMessage. Lines pace at 50 opted-in / 30 cold new contacts a day to stay deliverable; replies are never metered. White-glove activation is waived on annual billing.