What is CRM trigger?
A CRM trigger is an event in your customer database, such as a stage change or form submission, that automatically starts an outreach action.
Triggers turn outreach from a manual task list into a system: a new lead arrives, a message goes out within minutes, and the reply lands back on the same record.
The value of a messaging platform that connects natively to your CRM is that your existing triggers keep working, with a different channel underneath them.
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