Help

What is a dedicated iMessage line?

A dedicated iMessage line is a phone number assigned exclusively to your business, managed by Blue Reacher end to end, that sends real blue-bubble iMessages from your CRM. Nothing gets installed on your side, the line is never shared with another account and never recycled from one, and the price does not change based on how much you send.

The word that matters is dedicated. On a shared number, another sender's behavior affects your deliverability, and recipients see a number with no consistent identity. A dedicated line keeps your sending reputation your own: the replies you earn, the contacts who save your number, and the conversations you hold all build sender reputation that belongs to you and nobody else.

It also keeps the conversation itself in one place. Every message to a contact goes out from the same number, so the thread on their phone stays one thread, and the thread belongs to your account rather than to a rep's personal number. When a rep moves on, the conversation history stays with the company.

Most teams start with one line per rep, so replies land with the person who sent the message. Teams running several distinct offers sometimes prefer one line per campaign instead, so conversations stay sorted by context. Three lines is the usual starting point for a small sales desk, and teams add lines as volume grows, since each line carries its own sensible daily sending capacity and stuffing one line past it produces the pattern that gets numbers flagged.

Each line carries the full product at $249 per line per month with unlimited iMessages (50 opted-in / 30 cold new contacts a day) and no per-message fees, dropping to $199 per line once your account runs 4 or more, and the whole thing is set up for you. The complete list of what a line includes is on the pricing page.

Updated August 9, 2026